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Abstract Fluid Design
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Making complex systems feel simple.

I'm Cat, a Product Designer with 5 years experience designing complex B2B SaaS products across Fintech, Healthtech and construction tech. I specialise in understanding people's real problems through research, collaboration and iteration and turning them into experiences that make working life simpler.

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Planner: Live scheduling 

Onetrace

A new scheduling feature built from scratch giving construction managers a dynamic, visual way to assign and manage jobs for their on-site operatives. 

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Billing & Subscriptions Redesign

Onetrace

A ground-up redesign of Onetrace's subscription experience covering onboarding, admin settings, checkout and upsell flows on desktop. Designing for a wide range of module combinations and membership types.

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Lantum App Redesign

Lantum

A research-led redesign of Lantum's mobile app, adapting an existing product for a completely new user group: NHS hospital clinicians managing complex shift patterns.

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01.

UX Research & Strategy

I uncover the deep user insights that drive every decision, transforming complex research data into a clear and actionable strategic direction for the project.

02.

Interface Design

I create visually engaging and structurally sound interfaces. My focus is on clear information hierarchy and intuitive navigation that guides users effortlessly through the product.

03.

AI-Enhanced Design

I leverage emerging AI tools and generative models to accelerate the design process, uncover unique data patterns, and introduce powerful personalization into the user experience.

04.

Design Systems

I build and maintain comprehensive design systems. 
This ensures visual and functional consistency, streamlines development, and allows teams to build better products, faster.

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