Making complex systems feel simple.
I'm Cat, a Product Designer with 5 years experience designing complex B2B SaaS products across Fintech, Healthtech and construction tech. I specialise in understanding people's real problems through research, collaboration and iteration and turning them into experiences that make working life simpler.
01.
UX Research & Strategy
I uncover the deep user insights that drive every decision, transforming complex research data into a clear and actionable strategic direction for the project.
02.
Interface Design
I create visually engaging and structurally sound interfaces. My focus is on clear information hierarchy and intuitive navigation that guides users effortlessly through the product.
03.
AI-Enhanced Design
I leverage emerging AI tools and generative models to accelerate the design process, uncover unique data patterns, and introduce powerful personalization into the user experience.
04.
Design Systems
I build and maintain comprehensive design systems. This ensures visual and functional consistency, streamlines development, and allows teams to build better products, faster.